Blockchain at NTHU
Brand Identity
Client ︎︎︎ Blockchain at NTHU
Year ︎︎︎ 2020
To create a new identity for Blockchain at
NTHU and to achieve a more effective and intuitive communication design, I
decided to keep the original LOGO's "華" and the purple color in the early discussions with the
client.
I developed a new skeleton for the Chinese logotype, and for the selection of English typeface, I chose the modern, smooth and curvy "Lota Grotesque" family for matching.
I developed a new skeleton for the Chinese logotype, and for the selection of English typeface, I chose the modern, smooth and curvy "Lota Grotesque" family for matching.
![](https://freight.cargo.site/t/original/i/1bf20f1aec97ade287b3e9dd015c6ff789f7ceb26e43e528595529759f571ccc/LOGO-07.jpg)
![](https://freight.cargo.site/t/original/i/652b44fbf3caed6dcb8aeb414a35d1ba3f3b23f9ad9a8853f3046428eb55ac0e/LOGO-03.jpg)
As the most representative blockchain application, the symbol of Bitcoin is $ plus the B of Blockchain.
This symbol is specifically included in the logo without troubling the structure of the original "華" character.
In response to the rapid changes in Fintech, a 6-degree tilt angle is added to express the sense of speed, and it is also linked to the # symbol representing the hashtagging online community.
![](https://freight.cargo.site/t/original/i/bc997041d5e3c4a97bfde2c36f12589b918c3f3908657e44716285dd4c73895b/LOGO-02.jpg)
![](https://freight.cargo.site/t/original/i/4421be923cdfa1d446c76d8529b3f51aff33f4cd7fd6eb9d3b54676207603a7a/cover.jpg)
![](https://freight.cargo.site/t/original/i/70f9999f690f36e33924ab8f29b63cd9be48521d938832779903b0c9026fc02c/LOGO-08.jpg)
![](https://freight.cargo.site/t/original/i/7a52e85a7c41a0181704f4699485f9ef836398e846bebca42a14a0a8a9a5e5c6/Branding-Identity-Mockup.png)
![](https://freight.cargo.site/t/original/i/e99a004f49b9d147e5a646bb378b4bdb2d109c9f0b3e6c1b9d723fb0d3441790/LOGO-051.jpg)
![](https://freight.cargo.site/t/original/i/3720b2c7c8e32a6327e5d4f79c803fd2f6e95ec1c7e64335296fc6624afa351b/LOGO-04.jpg)
![](https://freight.cargo.site/t/original/i/6fa64022fa6ae245cbdc3cc4c6243debf5ebf21ebc86e2e7f35845c1a439740c/LOGO-06.jpg)
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