Experimental typography series
Campaign Design, Posters, Books
Year ︎︎︎ 2018
An experimental booklet that uses only the font Baskerville Old Time that I did in class while exploring the possibilities of type, text, space, and texture in grayscale printing.
![](https://freight.cargo.site/t/original/i/6f3f090b17fe588c5f74e13a4131a9f2e9a6d3acd6035dc549eca75dcabb93a2/tumblr_opp5exYprl1vb4hyno2_1280.png)
![](https://freight.cargo.site/t/original/i/527f985cb5fa306605ea7a795eb0955fe7ecbdb1009879382074ef3c2279f2f6/tumblr_opp5exYprl1vb4hyno1_1280.png)
![](https://freight.cargo.site/t/original/i/454bb404a4ab769d5154f8b207f8e85e02f473a8ab9b323e283fa9cce2c6e283/tumblr_opp5exYprl1vb4hyno7_1280.png)
This is an experimental work I did in my graphic design class, a small booklet purely arranged with the classic font Baskerville.
Under the premise of scaling, rotating but not deforming the font, the experiment was carried out. I tried to express the beauty of Baskerville with different typography strategies and some materials are also added.
![](https://freight.cargo.site/t/original/i/9a4b2eedf08054eb7f2cc2d5b3a140a94cbc8074764686e0044a1fbe9fdcb3b6/_32.jpg)
![](https://freight.cargo.site/t/original/i/68f840d32b8b39696f57d2309d7f3c16f056d35ae992cc6edc06880287f3274b/_31.jpg)
![](https://freight.cargo.site/t/original/i/c375d9757ef844ab715abb0ec6f1214d578a84b5f8a25c45e502e54cfa9bd033/tumblr_opp5exYprl1vb4hyno9_1280.png)
The inner pages of the booklet were divided into four sections: Letterforms / Letterforms and Words / Letterforms, words and texts / Texture and Negative Positive Space. The Merches are also designed based on the inner pages of the experimental typography booklet.
Finally, aiming at the proposition of the font experiment, I use common objects in life, such as the reflective metallic duct tape to arrange in alphabet M to design a poster.
Finally, aiming at the proposition of the font experiment, I use common objects in life, such as the reflective metallic duct tape to arrange in alphabet M to design a poster.
![](https://freight.cargo.site/t/original/i/5f423926ece329a181f341bf0a276c3b7ea58a93d84b6fa1eae34f1ec3a6e2e2/_33.jpg)
![](https://freight.cargo.site/t/original/i/8c699ce08b48af80624dd615762e39e54ff54cc984badab1764cd3d13a259e13/tumblr_oyshdoLwnX1vb4hyno1_1280.jpg)
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