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Kenneth K. Wu LECTURE


Brand Identity


Client ︎︎︎ Kenneth K. Wu Lecture
Year ︎︎︎ 2020
Kenneth K. Wu is a biannual life science lecture series funded by bioscientist Kenneth K. Wu who focuses on studying the different transformation and functionality of blood cells.




The logo is a combination of the alphabet K in Kenneth’s name and the blood cell studies he has dedicated his whole life to.

The fluidity of the blood cells could be presented in the motion logo and has gone through iterations to this final design.

As the palette of green and gold often reminds people of life science and elegant lecture series, it is the perfect color for the brand and has been applied to the extended stationaries below.






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